Tony Hill wrote:
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Tony Hill wrote:Buing NVidia by Intel being a stupid move is understandable -- the companiesare 'incompatible' (completely different 'culture') so the effect might bejust wasted resources and AMD/ATI gaining near monopoly in a few years inhigher (and more profitable) part of the GPU market (leaving bottom feederto nIntel, which Intel has anyways without becoming nIntel).But why buying ATI is stupid?
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Playing devlis advocate here...
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I've mentioned this a few times in the past. Basically I think there are a few things. First, AMD is spending a LOT of money to get into a very low proft business.
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AMD's primary business was low profit to them most of the time (but last 2
years)
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Second, they are endangering their relationship with their #1 partner nVidia who supplies more mainboard chipsets and video chipsets than any other company for systems with AMD CPUs.
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As long AMD play it nice, NVidia has not much space left. Intel is known for
screwing their chipset (and other) partners more that once. Telling f**k off
to AMD is not their interest.
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Third, they will likely be left at a disadvantage when trying to sell video chipsets for systems using Intel motherboard chipsets (probably about 60% of the video card market).
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AMD/ATI combined is stronger here than ATI alone. Plus AMD has varius IP
cross-licesing agreements with Intel.
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Similary Intel could well pull AMT/ATI's license to produce chipsets for Intel processors.
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It's not so easy. And AMD has much more money for lawyers than ATI alone
(and past performance indicates that AMD is willing to use that)
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But finally and most importantly, loss of focus. The main reason why I see that AMD has done so well in the past few years and Intel done so poorly is focus. Intel has LOTS of other businesses in addition to their CPUs, virtually every one of which is losing money.
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Well, maybe they foresee the change of focus on the market. Look at this --
CPU's are less & less important for PC's perfromance. With stuff like
physics coprocessors enetering arena importance of CPU as key performance
component even decreases.
In Austria, in the first half of XX centurey, there was a company which kept
allmost total monopoly in a production of horse wagons. They even had
various govement aids like high import taxes for foreign products. They were
so big that they had their own iroworks producing only for them. Then
50-ties came, and all was kaput. The market has vanished. They don't exist
anymore, of course.
CPUs is a business which made both Intel and AMD significant. But will it be
able to keep those companies up in the future (with all their R&D costs and
expenses)?
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Besides which, as you rightly say, Intel and nVidia's corporate cultures likely wouldn't mesh that well.
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Thats allost a given.
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Similarly I'm not sure that ATI and AMD's corporate cultures would mesh all that well either. All in all, I see a lot of downsides and very few (if any) upsides to the deal.
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The main upsides are:
* Ability to create Centrino counterpart
* Better ability to play in commoditised market
* Better ability to play in the middle of the market where bread&butter of
the desktop PC is -- high performance integrated AMD/ATI solutions for stuff
like media center PCs, with quite good playability of games and stuff.
Embedded graphics on coherent HyperTransport link might enable peroformance
unseen in embedded arena.
* AMD's one of the few companies in the world which have apropriate inhouse
know-how as well as state-of-the-art software&hardware for high peroformance
IC design & development. If used properly that ability could possibly
translate into significant improvement in combined company GPU designs.
* Combined company has finally whole platform in their hands -- look how
long it took to have decent chipsets for K7/K8 platforms. VIA & their
chipses which for a few years (since 586B southbridge) f***ing up data in
multi harddrive systems without even acknowledging the problem (only
releasing driver updates which never fully got rid of it) can't be takes
seriously. Now when AMD want's to change something they can just do it and
the chipsets will be there (as they'll make their own).
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---------------------------- Tony Hill hilla <underscore> 20 <at> yahoo <dot> ca
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rgds
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Sebastian Kaliszewski